UPCOMING EVENTS

Madson x Verjus Winemaker Dinner
Aug
13

Madson x Verjus Winemaker Dinner

8 wines, 4 courses.
An intimate dinner with the winemaker himself.

Get Your Tickets Here

$195 per guest 
(not including tax and gratuity)

Founded in 2018 in the Santa Cruz Mountains, Madson is a farming project first. Wine, second. Cole Thomas came to wine through farming. Organic vegetables, edible landscaping, and seed conservation before viticulture brought him to Santa Cruz Mountain Vineyard, Mornington Peninsula in Australia, and Central Otago in New Zealand.

Ken Swegles brings the viticultural backbone. Over 100 vineyards managed, time spent at Rhys and Williams Selyem. Together, Cole and Ken built Madson around small mountain sites, serious farming, and wines that taste like cool, coastal, forested Santa Cruz.

His sites are distinct. A 2,400-foot vineyard on calcareous sandstone. An old vine Chardonnay block on rocky mountain terrain. A coastal Syrah a few miles from the Pacific. A Pinot site near Loma Prieta. All four at the table Thursday, plus library selections and a few surprises from the back of the cellar.

Native fermentations. Neutral oak. Minimal sulfur. Sunny and Californian, but fresh, with real tension. Come taste what good farming does.

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Fall 2026 Release Party
Aug
15

Fall 2026 Release Party

Big gratitude for all of our Wine Club members. Come celebrate the debut of new wines with us!

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Unfiltered - A Celebration of Wine on the Edge
Jul
26

Unfiltered - A Celebration of Wine on the Edge

Unfiltered is a highly curated two‑day celebration featuring 60 of the region’s most dynamic natural and low‑intervention winemakers. The festival brings together the full spectrum of winemaking—from small, avant‑garde producers pushing boundaries to long‑standing legacy wineries that have shaped their regions for decades.

Panel discussions throughout the weekend invite deeper dialogue, offering insight into the philosophies, challenges, and innovations shaping the future of wine and the culture it supports. Local chefs provide tasty bites, and ambient vinyl sets the tone for an intimate, engaging experience.

Schedule
Industry Tasting: 12:00–1:00 PM
General Admission: 1:00–5:00 PM
After Party: Sat & Sun 6:00 PM–9:00 PM at Vintage Berkeley (Vine Street Store)

TICKETS & PRICING
One day ticket – $65
Full Weekend Pass – $95

For Saturday, July 25th – purchase here
For Sunday,
July 26th – purchase here
For Full Weekend Pass – purchase here

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Sunday Jazz Jam
Jul
5

Sunday Jazz Jam

Featuring Duke Wellington and Cast Iron Band

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Rose and Gamay Public Release Party!!
May
9

Rose and Gamay Public Release Party!!

You are invited to our Summer Wine Release Party featuring our Pinot of Rose and Gamay Wines on Saturday, May 9th, from 2- 5 pm. All are welcome to attend. No tickets necessary.

Members drink and sample the wines for free.

Secure your bottles of Rose and Gamay. The past vintages sold out fast!

Our friends at Melrose Cafe will be popping up in the winery with their fresh and delicious food to accompany the release our wines.

We can’t wait to share these wines with you.

See you there!

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Jazz Night
Mar
13

Jazz Night

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.

This is the duo’s last session at Madson as resident musicians. Join us in thanking them for their time at Madson!

See you there!

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Jazz Night
Mar
6

Jazz Night

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.

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Sunday Jam: Dylan Sutro Quartet
Mar
1

Sunday Jam: Dylan Sutro Quartet

Sunday afternoon jams are starting this Sunday, March 1st, from 3-5 pm. Come by for a glass and enjoy Dylan Sutro Quartet, and stay longer to listen to an open jam session.

No cover, tips are appreciated.

See you!

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Live Jazz
Feb
27

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.

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Chef Dinner Pop Up Series: Diego Felix
Feb
26

Chef Dinner Pop Up Series: Diego Felix

Enjoy the imaginative dishes of Diego Felix on Thursday, February 26th, starting at 5 pm at the cellar. Diego’s exploration of Latin American cuisine takes center stage at this pop up.

Check out his work: Chef Diego Felix

No cover or pre-sale tickets. Come by Thursday night, starting at 5 and choose the dish you’d love to have for dinner. We will have wine pairing recommendations, as well.

See you then!



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Live Jazz
Feb
20

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.

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BYOL VDAY DJ Party
Feb
14

BYOL VDAY DJ Party

BYOL “BRING YOUR OWN LOVE” VDAY DJ PARTY featuring DJ Yerstrooly

Share a love you have in your life at our DJ party on Saturday, February 14, from 8-11 pm.

How?

Wear an outfit you love, bring your beloved ___ (hat, sourdough mama, plant, etc) or come with a loved one… or anything/anyone that holds your love and affection…

Let’s remind each other of the many small and big things we love.

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Live Jazz
Feb
13

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.

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Chef Dinner Pop Up Series: Gavin Honda
Feb
12

Chef Dinner Pop Up Series: Gavin Honda

Join us in welcoming the creative and phenomenal Chef Gavin Honda. His food is Japanese-French Cuisine-focused, and often paired with low-intervention wine.

Check out his work: Chef Gavin Honda

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Live Jazz
Feb
6

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.

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Live Jazz
Jan
23

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.

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Thrash Craft Surfboard & Fonda Felix Empanadas Pop up
Jan
18

Thrash Craft Surfboard & Fonda Felix Empanadas Pop up

Say hi to our East Coast shaper, surfer friends from Thrash Craft Surfboards. Check their work: Thrash Craft Customs. Enjoy empanadas from Fonda Felix while shopping, as well!

See you on Sunday, Jan 18, 1- 4 pm at Madson Wines.

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Live Jazz
Jan
16

Live Jazz

Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.

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Live Jazz
Dec
26

Live Jazz

Enjoy the jazz musings of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks at Madson Wines. Every Friday, this jazz duo brings musicality and banter to share their standard renditions. Stay for a glass and some tunes. You can also bring your dinner and enjoy wine and music with us.

No cover. Just vibes.

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Jazzy Holiday Sing Along
Dec
19

Jazzy Holiday Sing Along

Join us for a night of singing and enjoying some holiday tunes with a jazzy slant with trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks at Madson Wines. Stay for a glass and sing along.

No cover. Just vibes.

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Holiday Market
Dec
14

Holiday Market

Thinking local this holiday season? Come on by Madson Wines as we host local artists, creatives, and artisans on Sunday, Dec 14 from 1- 5 pm.

We are featuring the following artisans:

And, featuring Lido Pizza for some nosh.

Sip, shop, and grab a slice!

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Live Jazz with “Two of Us”
Dec
12

Live Jazz with “Two of Us”

Enjoy the jazz musings of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks at Madson Wines. This jazz duo brings musicality and banter to share their standard renditions. Stay for a glass and some tunes. You can also bring your dinner and enjoy wine and music with us.

No cover. Just vibes.

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Winter Masquerade
Dec
6

Winter Masquerade

Embrace the mystery and romance of winter at our first-ever masquerade ball that will evoke nostalgic high school winter ball meets the masked elegance of a winery.  We will unveil two of our unique, finely crafted wines. These special selections are made from organically grown grape varietals uncommon for the Santa Cruz Mountains AVA and farmed by our talented vignerons, Cole Thomas and Tino Paccione. Mystery wines are only available to enjoy at the event and will be available for purchase. 

Join us in formal wear and your favorite masquerade mask for an evening of candlelight, deep jewel tones, elegant food, dancing, and fabulous wines on Saturday, December 6, from 7- 11 pm at our winery. 

Madson Club Members receive complimentary tickets.

General patron ticket is $40. 


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Black Friday Live Jazz with Duo  “Two of Us”
Nov
28

Black Friday Live Jazz with Duo “Two of Us”

Enjoy the jazz musings of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks at Madson Wines. Every Friday, this jazz duo brings musicality and banter to share their standard renditions. Stay for a glass and some tunes. You can also bring your dinner and enjoy wine and music with us.

No cover. Just vibes.

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Harvest Party
Nov
14

Harvest Party

Celebrate the 2025 harvest season with us at our tasting room. Mike of Lido Pizza will be popping up with his sourdough pizza and hot ovens starting from 6 - sell out. Then, DJs will have us dancing through the night starting at 8- 11! Stop by for a glass, or two and grab a pie while you’re at it. Bonus if you can do all activities while dancing…

See you there!

Stay tuned via our Instagram for more details.

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