UPCOMING EVENTS
Tasting Room CLOSED for SolarWAVE Nonprofit Fundraiser
The tasting room will be CLOSED Thursday, September 17th. Thank you for your understanding.
UCSC Seed Conference
This is a private event hosted by one of our wine club members. E-mail events@madsonwines.com to book the tasting room for your event today!
Private Bridal Shower (Tasting Room LATE OPEN @ 3:30 PM)
The tasting room will be opening late at 3:30 PM. Regular hours resume Sunday. Thank you for your understanding.
Private Wedding Reception (Tasting Room CLOSES @ 6:30 PM)
The tasting room will be closing early at 6:30 PM. Regular hours resume Saturday. Thank you for your understanding.
Fall 2026 Release Party
Big gratitude for all of our Wine Club members. Come celebrate the debut of new wines with us!
Madson x Verjus Winemaker Dinner
8 wines, 4 courses.
An intimate dinner with the winemaker himself.
$195 per guest
(not including tax and gratuity)
Founded in 2018 in the Santa Cruz Mountains, Madson is a farming project first. Wine, second. Cole Thomas came to wine through farming. Organic vegetables, edible landscaping, and seed conservation before viticulture brought him to Santa Cruz Mountain Vineyard, Mornington Peninsula in Australia, and Central Otago in New Zealand.
Ken Swegles brings the viticultural backbone. Over 100 vineyards managed, time spent at Rhys and Williams Selyem. Together, Cole and Ken built Madson around small mountain sites, serious farming, and wines that taste like cool, coastal, forested Santa Cruz.
His sites are distinct. A 2,400-foot vineyard on calcareous sandstone. An old vine Chardonnay block on rocky mountain terrain. A coastal Syrah a few miles from the Pacific. A Pinot site near Loma Prieta. All four at the table Thursday, plus library selections and a few surprises from the back of the cellar.
Native fermentations. Neutral oak. Minimal sulfur. Sunny and Californian, but fresh, with real tension. Come taste what good farming does.
Unfiltered - A Celebration of Wine on the Edge
Unfiltered is a highly curated two‑day celebration featuring 60 of the region’s most dynamic natural and low‑intervention winemakers. The festival brings together the full spectrum of winemaking—from small, avant‑garde producers pushing boundaries to long‑standing legacy wineries that have shaped their regions for decades.
Panel discussions throughout the weekend invite deeper dialogue, offering insight into the philosophies, challenges, and innovations shaping the future of wine and the culture it supports. Local chefs provide tasty bites, and ambient vinyl sets the tone for an intimate, engaging experience.
Schedule
Industry Tasting: 12:00–1:00 PM
General Admission: 1:00–5:00 PM
After Party: Sat & Sun 6:00 PM–9:00 PM at Vintage Berkeley (Vine Street Store)
TICKETS & PRICING
One day ticket – $65
Full Weekend Pass – $95
For Saturday, July 25th – purchase here
For Sunday, July 26th – purchase here
For Full Weekend Pass – purchase here
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Rose and Gamay Public Release Party!!
You are invited to our Summer Wine Release Party featuring our Pinot of Rose and Gamay Wines on Saturday, May 9th, from 2- 5 pm. All are welcome to attend. No tickets necessary.
Members drink and sample the wines for free.
Secure your bottles of Rose and Gamay. The past vintages sold out fast!
Our friends at Melrose Cafe will be popping up in the winery with their fresh and delicious food to accompany the release our wines.
We can’t wait to share these wines with you.
See you there!
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Jazz Night
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.
This is the duo’s last session at Madson as resident musicians. Join us in thanking them for their time at Madson!
See you there!
Jazz Night
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.
Sunday Jam: Dylan Sutro Quartet
Sunday afternoon jams are starting this Sunday, March 1st, from 3-5 pm. Come by for a glass and enjoy Dylan Sutro Quartet, and stay longer to listen to an open jam session.
No cover, tips are appreciated.
See you!
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.
Chef Dinner Pop Up Series: Diego Felix
Enjoy the imaginative dishes of Diego Felix on Thursday, February 26th, starting at 5 pm at the cellar. Diego’s exploration of Latin American cuisine takes center stage at this pop up.
Check out his work: Chef Diego Felix
No cover or pre-sale tickets. Come by Thursday night, starting at 5 and choose the dish you’d love to have for dinner. We will have wine pairing recommendations, as well.
See you then!
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.
BYOL VDAY DJ Party
BYOL “BRING YOUR OWN LOVE” VDAY DJ PARTY featuring DJ Yerstrooly
Share a love you have in your life at our DJ party on Saturday, February 14, from 8-11 pm.
How?
Wear an outfit you love, bring your beloved ___ (hat, sourdough mama, plant, etc) or come with a loved one… or anything/anyone that holds your love and affection…
Let’s remind each other of the many small and big things we love.
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if inspired), and enjoy some tunes. No cover. Just vibes.
Chef Dinner Pop Up Series: Gavin Honda
Join us in welcoming the creative and phenomenal Chef Gavin Honda. His food is Japanese-French Cuisine-focused, and often paired with low-intervention wine.
Check out his work: Chef Gavin Honda
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Nancy Heth. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.
Thrash Craft Surfboard & Fonda Felix Empanadas Pop up
Say hi to our East Coast shaper, surfer friends from Thrash Craft Surfboards. Check their work: Thrash Craft Customs. Enjoy empanadas from Fonda Felix while shopping, as well!
See you on Sunday, Jan 18, 1- 4 pm at Madson Wines.
Live Jazz
Enjoy the jazz musings of “Two of Us”, a Santa Cruz duo comprised of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks. They bring musicality, banter, and renditions of beloved jazz standards at every set. Stay for a glass, sing along (if called), and enjoy some tunes. No cover. Just vibes.
Live Jazz
Enjoy the jazz musings of trumpeter Rebecca Coupe Franks and pianist, singer Rebecca Franks at Madson Wines. Every Friday, this jazz duo brings musicality and banter to share their standard renditions. Stay for a glass and some tunes. You can also bring your dinner and enjoy wine and music with us.
No cover. Just vibes.
